A good hair day, every day, for every woman.
YES, even you.

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PROTECT
FROM DAILY STYLING
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DEFEND
AGAINST WEATHER EFFECTS
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TRANSITION
STRAIGHT AND CURLY STYLES
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NOURISH
WITH 100% NATURAL INGREDIENTS
The Best Natural Hair Products
We believe that every woman deserves to have a good hair day, every day. Our 100% natural product line is specially formulated to protect against daily styling, preserve hair, defend against humidity and frizz, detangle, and nourish your hair. The FORMULA by Sage products ™ are even safe to use on relaxed or permed hair – just apply it after your relaxer has been rinsed out and before drying. You won’t find another product line that works like this. Our proprietary blend of essential oils, fatty acids, antioxidants, and vitamins combine to make your soft, touchable, and gorgeous – all day. In addition to being your best defense against heat styling and humidity, The FORMULA cuts drying time, is safe to use on chemically-treated hair, is safe for use on human hair wigs, weaves, and extensions, and conditions and seals each strand at the molecular level. Our natural products from Natural Hair to Untangled are also vegan, gluten-free, and is never tested on animals. Keep your hair looking fabulous between shampoos and ease the transition from permed to naturally heat-styled hair with our fantastic formula. We also offer bulk options for stylists so that you can share The FORMULA by Sage products with your clients. Learn more about our breakthrough, all-natural styling products today.