100% All Natural

The Formula Heat Styler is 100% natural, vegan, gluten free and cruelty free.

Shop Now

The Formula Heat Styler

Beat the heat! The Formula uses natural ingredients to protect your hair. This all natural heat protectant spray coats your hair and protects from daily heatstyling and humidty.

Shop Now

Nourish Your Hair

The FORMULA detangles and nourishes your hair, with or without heat, using only 100% Aall-natural ingredients

Shop Now

Check Out Our Reviews!

"This is especially miraculous on my daughter's very thick and curly hair. For me, I only need a tiny bit so a little goes a long way. Great product!"

Laurie Stubbs Hayakawa

North Carolina

"My straightened hair did not revert after a very humid day. For me, that’s a big deal. The new formula is great. My hair feels soft and silky. I can’t wait to see the results after a full summer of use."

Marsha Cantrell

Alabama

"It works great with my other hair products! I love that it is 100% Natural. I know its safe for my kids hair. "

Karen Williams

California

"The Formula is the best product I've ever used to help control frizz in my hair. The strands of my hair are kind of fine. So the slightest humidity in the air and my hair is rising like bread. I love this product! The smell is great & the shine is ridiculous."

Wanda Lockheart

Alabama

"I was skeptical of my natural hair bouncing back after I straightened my hair, but it came right back and is healthier than ever."

Catherina Lagredelle

New York

"I absolutely love this product. I refuse to let any heat touch my hair without this product."

Tova Renee

Washington D.C.

Protect your hair from heat styling appliances and daily humidity!

The FORMULA-Heat Styler

  • PROTECT

    FROM DAILY STYLING

  • DEFEND

    AGAINST WEATHER EFFECTS

  • TRANSITION

    STRAIGHT AND CURLY STYLES

  • NOURISH

    WITH 100% NATURAL INGREDIENTS